What does a Digital Designer do?
Are you a creative type with technical know-how? Do you love coming up with original ideas and putting them into action? Do you like working both independently and in collaboration with others? Perhaps...
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How does iFactory design a logo?
Ask anyone to name a few recognisable logos and among them would probably be the flying kangaroo, the “bitten” apple, and maybe even Colonel Sanders. But, who knew that creating memorable logos was...
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Developing an effective logo design brief
What’s in a logo? The answer is “everything”.A logo conveys everything about your business and your brand. It’s the first impression people will have of your business and you want it to distinguish you...
View ArticleGoogle has a new logo
It was only last month that Google announced big changes to its business structure, and yet change continues for this fast-moving tech giant with the launch of a new-look logo design.We’ve seen...
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What your logo colour says about you
It’s true that what you wear says a lot about who you are. And just as the colour of a your clothes says a lot about the person, so too does the colour of a company’s logo design say a lot about the...
View Article5 expert tips for logo design
Good logo design is crucial to branding and digital marketing. Before getting started, remember there are three important jobs that your logo needs to do. Firstly, it should be easily recognised....
View ArticleStyle Guides and why your brand needs one
With the wide range of sophisticated, design apps and software available, it’s easier than ever for anyone to create visual branding for your organisation. To ensure your brand’s logo, corporate ID,...
View Article10 ways to get a good logo design brief
Logo design – it’s a design staple and for good reason. An organisation’s logo is the cornerstone of a brand’s corporate identity. Design can be subjective and sometimes a client doesn’t know exactly...
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5 reasons why you shouldn’t go cheap on your logo design
*/ Once you go down the rabbit hole of the internet for your logo design needs, it’s likely to cough up some cheap solutions. These days, you can contract a person to design your logo for as little as...
View ArticleSpotting the difference between branding, identity and logo design
*/The Brisbane creative team at iFactory get asked this question a lot: What is the difference between a brand, corporate identity and logo design?Many people see them as interchangeable synonyms to...
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What’s a logo grid and should you use one?
When you look at the most iconic logo designs on the planet - everything from Apple’s memorable bite mark, the Coca-Cola ribbon or the energetic swoosh of the Nike tick - they were meticulously...
View ArticleCase Study: Vita Group VITACON18 Conference Video Animation
About the ClientVita Group is the parent company behind some of Australia’s best-known retail brands. They are the driving force in charge of over 100 Telstra stores nationwide, as well as more than...
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